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© 2026 Putman Studios

Branding Discovery Questionnaire

Brand discoveryYour ideas. A clearer direction.

01 / 05 — Your story

Let’s find your direction.

A few thoughtful answers will help us understand your business, your audience, and what makes you different.

What are we creating together? * Your business name * What do you sell or do—and why did you start? * What should this project help you accomplish? *

Who should feel “this is for me”?

Picture one real customer—not “everybody.”

Describe your ideal customer. * Why would they choose you? * What should your brand never feel like?

Give your brand a personality.

Move each slider toward what feels right. The middle is a valid answer.

Find your visual ingredients.

Tap once for Explore, twice for Avoid, again to reset. Choose up to five to explore—or let us help you find the right symbols.

Explore a starting collection

Have a symbol with a story?

I’d like your help choosing symbols. What should these symbols communicate? *

These are creative starting points, not a promise to put every symbol in your logo.

Your direction, coming into focus.

Check your brief before you hand it to your designer.

Your name *

Email *

Anything else—or anyone else approving the design? This captures a starting direction for discussion, not final design approval.

Your answers will be sent to our team for this project. Please include business information only.

Leave this field empty

Your direction starts here.

Following the submission of the form, additional questions may be posed to clarify certain responses.

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